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  Yahoo News 16 Feb 07
Al Gore launches July 7 global concert focusing on climate change

LOS ANGELES (AFP) - Former US vice president Al Gore and Live 8 producer Kevin Wall announced a 24-hour global concert for July 7 with more than 100 leading musical acts to promote action on climate change.

"Live Earth" is expected to pull an audience of two billion people across multiple media -- live, online and by broadcast -- the promoters said in a press conference. Under the banner "Save Our Selves" -- SOS -- the mega-concert will be held "on 7/7/07 across all seven continents" aiming to trigger a global movement to combat global warming, they said.

Producing the massive project will fall to Wall, credited with the immense success of the 2005 Live 8 global concert to raise awareness about world poverty.

The operation was announced launched Thursday at the California Science Center in Los Angeles by Wall and Gore, whose documentary on global warming "An Inconvenient Truth" is nominated for an Oscar at this year's Academy Awards.

"In order to solve the climate crisis, we have to reach billions of people. We are launching SOS and Live Earth to begin a process of communication that will mobilize people all over the world to take action," Gore said in a statement.

"Our climate crisis affects everyone, everywhere, and that's who SOS is aimed at," Wall said. "Only a global response can conquer our climate crisis. SOS asks all people to Save Our Selves because only we can."

Wall said that over 100 headliner artists will take part in Live Earth, with the initial list including Red Hot Chili Peppers, Snoop Dogg, new hip hop star Pharrell, Enrique Iglesias, Black Eyed Peas and others.

"We're engaging them and everyone in between," Wall said. The concert organizers said in the statement that Live Earth will be implemented with "a new Green Event Standard that will become the model for carbon-neutral concerts and other live events in the future."
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